Meridian Collection
Meridian Collection
REAL ESTATE BRANDING
Welcome to the Meridian Collection at 1289 Lexington, the pinnacle of Upper East Side living. This collection of 4- and 5-bedroom homes offers expansive layouts and features that have been thoughtfully designed to meet residents’ needs as they move and grow through each chapter of life. It’s a perfect pairing of functionality and style.
COLOR + MOVEMENT
The homes in this Upper East Side collection offer plenty of space to stretch out, move, breathe, and entertain. To capture that vibrant energy, we developed a brand identity for the Meridian Collection that embraces color and movement. We layered organic, flowing lines and a hand-drawn feel to create a loose elegance that resonates on a personal level.
What We Did
Meridian Collection Naming
Brand Development
Marketing Collateral Design
Digital Advertisement Design
Copywriting
SPACE TO PLAY
The colors of the watercolor illustrations pull the Meridian Collection into alignment with the established 1289 Lexington brand while adding a distinctive playfulness.
HEIGHT + DIRECTION
The four-pointed star motif speaks to the Collection’s name – “Meridian” refers both to a pinnacle of achievement and to the global lines that connect the North and South poles.
See our interior design work at 1289 Lexington here.