Fifteen Fifty

Fifteen Fifty

SAN FRANCISCO

A San Francisco penthouse was converted to exhibition space for a traveling gallery of unique pieces. frenchCALIFORNIA and Related California, the developer of Fifteen Fifty, invited Gabriel&Guillaume, which specializes in rare 20th-century furniture, into this exclusive space.

A CALIFORNIA MINDSET

Guillaume Coutheillas, founder of frenchCALIFORNIA, and Excoffier, of Gabriel&Guillaume, approached the project with a California mindset, which they see as more casual than the kind of style you’d expect to find in New York.

What We Did

Interior Design / Staging Concept
FF&E Selection 
Art Curation 
Model Residence Activation

APPROACHABLE DESIGN

“Our mission across markets, but particularly in California, is to really show that high design can be approachable,” said Coutheillas, explaining that when people enter the penthouse, there’s music playing and a beautiful scent wafting through. “Yes, the pieces are all museum quality, but it feels relaxed.”

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