APRR / AREA

APRR / AREA

HOSPITALITY BRANDING

Capitalizing on design to enhance the user experience and encourage eco-friendly behavior on highway service areas. Using nudge marketing to influence behaviors and establishing a playful concept that elevates the user experience while raising environmental awareness, we developed an integrated, optimized and engaging ‘service area experience.’

By establishing a didactic environmental design throughout the various spaces, we were able to seamlessly streamline flow all while boosting the aesthetics.

HIGHWAY SERVICE AREA MAKEOVER

Bathroom breaks are the primary reason why people use highway service areas. It is therefore essential that the user experience, from graphic design all the way to tone of voice, be as appealing and engaging as possible.

Taking it a step further, while we’ve got the users’ attention, why not make the most of this makeover and enhanced engagement to encourage environmentally-friendly behavior? APRR saw the need to deliver both elevated user experience with enhanced eco-friendly behavior by means of a fresh new communication campaign.

What We Did

Audit & Analytics
Naming
Verbal & Visual Identity
Experiences & Environments
Environmental Design
Signage
Adaptation & Implementation

OPTIMIZED GENDERLESS BATHROOMS

The friendly tone of voice was backed up with dynamic graphic design and injected a dose of warmth and conviviality in the various spaces while efficiently streamlining foot traffic. We also designed a vending space offering sanitary essentials such as moisturizing wipes, makeup remover wipes, hand wipes, deodorant, and hand sanitizer.

BEAUTY BREAK

We also challenged the traditional Gents/Ladies bathroom layout, bringing added practicality and an enhanced service offer with a ‘family area’ and a ‘beauty break area.’

INTUITIVE RECYCLING

Blending gaming with recycling, we designed a system of visual codes that provided a playful approach to adopting an environmentally responsible behavior.

INTUITIVE MESSAGING

Distinctive messages and color-coding draw the user’s attention, thereby guiding him or her toward taking the right actions. Each bin has its own color code and message in order to make the process as seamless and intuitive as possible.

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